Department Overview

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Department Mission

In response to current trends in information technology and communication technologies, the Department is committed to cultivating professionals with expertise in online communication technologies, digital content creation, and the integration of communication technologies.

Educational Objectives

Cultivate well-rounded, caring, innovative, and outstanding professionals
Develop professionals with core information technology competencies
Develop professionals in new media creative production
Develop professionals in new media communication technologies
Develop professionals in new media planning and marketing

Core Competencies

Bachelor’s Program Core Competencies

Ability in information and media communication: professional communication ethics and logical thinking in communication
Ability in information and media design: website production, visual creation, animation design, and video production applications
Ability in information and media analysis: digital media analysis and marketing planning analysis
Ability in information and media applications: integrated development of software and mobile device applications
Knowledge and technical ability to integrate communication technologies, marketing planning, and creative production
Ability to communicate effectively and collaborate within teams
Ability to acquire new knowledge in information communication and respond to emerging trends in the field
Professional ethics, humanistic literacy, and social responsibility

Master’s Program Core Competencies

Independent Research: Capacity for self-development and lifelong learning
Academic Paper Analysis: Ability to read, comprehend, analyze, and write academic papers
New Media Creative Production: Practical and research ability to analyze and apply the characteristics of new media in creative production
New Media Communication Technologies: Practical and research ability to analyze and apply the characteristics of new media in communication technologies
New Media Planning and Marketing: Practical and research ability to analyze and apply the characteristics of new media in planning and marketing

Development Features

Develop students’ ability to integrate technologies for information media and digital content communication
Integrate communication media, information technology, and perceptual design within the curriculum
Cultivate high-quality information communication professionals with cultural awareness, forward-looking perspectives, and international competence for the digital age
A diverse, international, and practice-oriented faculty

Research Areas

Digital Content Development ｜ Media Transmission Technologies ｜ Innovative Application Integration

Curriculum

Bachelor’s Program

Foundation Courses: Including programming, web design, visual media, photography, animation, digital marketing, and related subjects
Professional Elective Programs:
- Smart Communication Applications Program: Covers the development of information and audiovisual platforms (websites), integrated audiovisual content production, and applications in new media, AR/VR, the metaverse, and virtual interactive devices
- New Media Communication Content Program: Covers the production of short films, narrative films, documentaries, animation, advertising, planning, and analysis
Interdisciplinary Program: Smart Multimedia and Cultural Creativity Program (News Media and Communication)
Total Credits Required for Graduation: 128 University-required courses: 30 credits + college core courses: 12 credits + department core program: 36 credits + major program (professional elective program): 27 credits + other non-major professional elective programs, interdisciplinary programs, or free electives

Master’s Program

Total Credits Required for Graduation: 27 Master’s thesis: 3 credits (may alternatively be replaced by a technical report or performance/exhibition) + Thesis Seminar: 2 credits + Special Topics Seminar: 2 credits + Research Paper Writing: 2 credits + Free Electives: 18 credits

Major Laboratories and Facilities

Professional teaching facilities include high-performance multimedia computers, projectors, scanners, graphics tablets, MPEG-2 hardware encoders, webcams, digital video cameras, digital cameras, and a high-definition (HD) virtual studio.
Professional teaching software covers digital image processing, computer graphics, interactive web design, 3D computer animation, animation effects, digital video editing, digital sound design, multimedia integration, programming, and related applications.
Professional laboratories include the Project Production Laboratory, Digital Audio-Visual Engineering Laboratory, Media Analysis Laboratory, New Media Creative Production Laboratory, and New Media Communication Technology Laboratory.

Practical Learning Program

A one-year Capstone Project course
A 7+1 internship program, allowing students to spend the second semester of their senior year in a six-month industry internship
Comprehensive internship opportunities, including off-campus internships or placements at the University’s Digital Media and Teaching Center
Participation in industry–academia cooperative internship programs and employment-oriented programs

Career Opportunities

News and Media

Collect and verify information through investigative reporting, interviews, and other methods; organize findings and produce complete reports for newspapers, magazines, radio stations, television stations, and other media outlets.

Media, Advertising, and Public Relations

Build brand image and assist clients in selecting advertising media, time slots, channels, publication placements, and dates while carrying out creative marketing, planning, and campaign execution.

Digital Marketing and Content Creation

Develop product marketing strategies, pricing strategies, promotional plans, marketing proposals, and content to help organizations strengthen their market competitiveness.

Film, Television, and Advertising Production

Work in television, film, advertising, and audiovisual production as screenwriters, directors, producers, video editors, and related professionals.

Interactive Communication Technology

Develop next-generation AR/VR immersive applications, interactive multimedia, websites, digital media projects, and multimedia database systems.

Photography and Visual Production

Operate cameras, video cameras, the LVS studio, and virtual production systems for portrait and product photography, television production, radio recording, and video recording.

Other Information Technology Professions

Pursue careers in information technology, human-computer interaction, generative AI applications, user interface design, social media consulting, digital marketing consulting, and related fields.

Frequently Asked Questions

The Department of Information Communication at Asia University places strong emphasis on new media content creation. From the first year through the senior year, our faculty teach students how to use the latest media technologies to produce narrative and non-narrative videos, news content, film and television programs, online shows, and engaging short-form videos.

Accordingly, the curriculum emphasizes close collaboration with industry professionals and provides a wide range of internship and industry–academia cooperation opportunities, including the 7+1 study model, to connect learning directly with career preparation. If you aspire to build a career in media and communication, the Department can be the starting point for developing your skills as a creator who understands and applies new media technologies.

Not at all. Our Department focuses on new media content production and guides students step by step in using media technologies to create videos. For example, students learn to use mobile devices, generative AI, and AR/VR to enhance the value of their creative work. We offer a wide range of professional electives, allowing students to choose course combinations based on their preferred career direction, including journalism or film and television. Students who want to strengthen their information technology skills can also take advantage of additional learning resources within the College.

The Department also features an up-to-date LVS studio and virtual production system, giving students hands-on experience with the latest media technologies and preparing them to become cutting-edge media professionals.

Although filmmaking is part of the curriculum, AU Information Communication places greater emphasis on practical applications in today’s new media environment. Rather than focusing only on filmmaking as an artistic practice, students learn to apply audiovisual content across diverse contexts, including the LVS studio and virtual production systems, mobile and assistive technologies, and media marketing. By combining media production with the Department’s information technology expertise, students can further apply audiovisual content to interactive media, AR/VR immersive communication, and AIoT-based communication applications. The goal is not only to teach students how to make videos, but also how to apply the latest technologies in real-world contexts and prepare for suitable career opportunities.

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